For Your Consideration: James Franco

It is tradition in Hollywood to take out glossy, half-page ads in Variety and other trade papers to garner awards buzz. Actors and actresses are asked to be gracious and humble during that process, James Franco has other ideas.

To promote Franco's performances as Alien in Harmony Korine's Spring Breakers, A24 has put out a banner emblazoned with "CONSIDER THIS SH*T" in bold neon pink as Mr. Franco holds Oscar statues in eachhand. An A24 spokesperson said of the ad, "James Franco has created a character so indelible it deserves recognition. We are excited to be able to support it with a campaign and know the impact of Allen will last far past this awards season."

When prompted about the colorful language, the spokesperson responded, "We plan to create an awards campaign that is thematically consistent with the film itself."

Bold move, Franco. We'll see how the awards blogosphere responds.